You have a professional football team.  You want to strike fear into the hearts of your opponents.  You want to be able to build brand recognition and fan loyalty.  You are in Northern California.  You are going to play in Candlestick (I’m an old timer.  Sue me), I mean AT&T Park.
 
Some of the other sports clubs in your area have the following names:  Warriors, 49ers, Raiders, Kings, Athletics, Giants, and Sharks.  What do you do?
 
Based on fan support and input, the UFL (United Football League – http://www.ufl-football.com) went with what was …